Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising.
Where’s promo post –
Traveling to #Seattle aboard #DeltaAirlines I come across yet another #promotionalproduct…imagine that! This time, it’s right under my glass…the napkin. My seat mate was unaware this was a promotional product…now, he’s another person educated about the power promotional products has with cause marketing campaigns! #wherespromo #awareness#branding @BCRF #breastcancer #advertising @proforma PiperSpeaksPromo #getintouch
When I’m travelling I can’t help but notice all the promotional merchandise and branded apparel. This trip, I met Mark – he works at #Salesforce. His jacket gave that away 😉 and i asked him how he got the jacket. He shared that he was with a company that Salesforce acquired and he received the jacket as a welcome gift plus other branded Salesforce items. Awesome how branded merchandise can unite an employee with his new colleagues and company! #promotionalproductswork #branding #employeemorale #recognition @ppai_hq Proforma
I’m always impressed and grateful to those businesses that use branded promotional products to bring awareness to important causes. Nice job Dutch Bros Coffee. Susan G. Komen #beaware #cancersurvivors #promotionalproductswork Promotional Products Association International (PPAI)
Ah, my senses love it when I walk into @BlackRockCoffee – how do you fuel your #brand story? #promotionalproducts help fuel the brand, create #emotional connection and #brandrecall. #sensorybranding https://t.co/bxtSYaY2sz
Let’s Share the (Brand) Love!
In honor of Valentine’s Day and Brand Love Week, we wanted to share a bit about our passion for promos and why we do what we do. We are people who love promos and are inspired by the creativity in our industry! Join us in sharing your stories this week using the hashtag #BrandLoveWeek.
What’s your favorite brand? Take a moment and really think about it before answering.
Did Apple or Disney come to mind? Or maybe you went for the inspiring fan favorite Nike? When you think about your favorite brands, do you ever wonder how they earned your business? For many, the overall vibe and personality a brand exudes is just as important as the product or service they are selling. For example, Apple makes electronics that are similar to Samsung and Sony, but it is their sleek designs and clever marketing that make them a fan favorite. (Ever see their epic 1984-esk commercial that inspired a generation to “think different”?)
Others choose a brand based on their mission statements and business choices. For example, companies like TOMS and Warby Parker donate on your behalf to someone in need with every purchase, earning them the business of millions of devoted customers.
No matter the reason why you chose the brand that you did, one thing rings true. There was a moment that solidified your loyalty… it’s what we at Boundless call a Brand Love moment, and it is the holy grail in Marketing.
So how can your brand connect with customers and create lasting Brand Love? The good news is that you don’t need to shell out millions to an ad agency or create an epic Super Bowl commercial to win fans over.
When it comes to Brand Love, there is no other advertising medium that gets the job done as effectively as a branded product. Think about it for a second, would you rather sit and watch an advertisement before your favorite music video on YouTube, or receive a free branded product that is useful and trendy? It’s a no brainer.
Not only are branded products well-received, but they are also cost-effective and memorable. On average promo products cost less than one cent per impression, and have an 85% brand recall rate with customers! And to put a cherry on top of this promo sundae, a product like a tote or a sweatshirt with your logo on it essentially becomes a walking billboard for your brand. So you’ve got a product that keeps earning impressions long after you gave it away, and a customer that is advocating for your brand simply by using or wearing the product.
But, to truly create Brand Love with your customers you can’t just hand out pens at your booth and expect for the sparks to fly. You need to be creative and thoughtful in your approach and give away branded merchandise this is the right mix of clever and useful and truly embodies the spirit of your brand.
Take the Sprouts swag box below as an example. Sprouts is all about sustainability and organic produce, so we wanted their promotions to reflect these values. The kit included a plantable pencil, a journal made completely from apples, and some playful custom socks with avocados. The wood crate packaging completed the look and really made it a #BrandLove worthy giveaway. You should strive for campaigns like this that not only put your brand front and center, but also highlight your company values.
So, how do you put the power of promotions to use, and what are some instances where they are effective?
Although they do make great giveaways, there are also tons of other ways you can use branded products to meet your marketing goals. Internally think incentive programs, uniforms, corporate gifts, and new hire kits! When you give your employees branded products it makes them feel like part of the team and turns them into brand ambassadors and advocates. And considering that companies with engaged employees outperform those without by up to 202% (MSL Group), adding promotional products to your marketing mix is a no brainer.
Externally, promotional products are also a great way to stay top of mind with both existing and potential customers and can be used as event giveaways, mailers, and can even be included as a gift with purchase to drive sales. Whether you are trying to generate leads, or retain current customers, branded products are going to be an effective and budget friendly touch point with fans of your brand.
I truly believe in Brand Love and the power of promotions and am inspired by the possibilities and creativity in our industry. Every year on Brand Love Week we here at Boundless like to take a moment to celebrate the brands that inspire us and those moments that solidified the love. Because we all have that old college sweatshirt we can’t bear to part with, or that durable branded grocery tote that somehow never breaks despite all the trips to the store we’ve taken. If your brand is lucky enough to make it onto a fave product, your customer is going to remember you for months and years to come. So from us to you, Happy #BrandLoveWeek! And cheers to the creativity and brand love moments yet to come!
Check out the next #2018trends that will help your #brand live on in an #adavoidance era. The time is now to #getintouch with your employees and customers #reach #recall #retention https://t.co/Qbl38daWl7 @Piitchr
Five Ways To Maintain Brand Value
When it comes to your business, do you know the value of your brand? In other words, what is the monetary impact of your brand to your bottom line? According to Forbes magazine, the values of some of the world’s top brands look like this: Apple, $104.3 billion; Microsoft, $56.7 billion; and Coca-Cola, $54.9 billion.
Your brand value is most likely not in the billions like these global companies, but nonetheless, it’s important to maintain your brand value. In this issue of Promotional Consultant Today, we share five ways to retain your reputation, make the most of economic upswings and positively impact your bottom line from Mark Di Somma, a partner and senior brand strategist at The Blake Project.
- Be part of a rising category. If you have a brand in a rising product category, then you want to invest in building that brand interest. If you don’t have a brand in an up-and-coming category, then consider how you can get your brand in that space either through acquisition, a partnership or co-branding opportunity.
- Tackle social issues. What are the reputational or social issues that your market segment faces? What impact could your brand have on a social issue? For example, product safety is closely tied to child safety. In the fast-food industry, those brands are being challenged by healthier brands, so they are having to step up with more health and nutrition programs.
- Increase “share of life.” This phrase from Millward Brown refers to expanding your touchpoints and extending your ecosystem to reach customers in multiple ways and through multiple products and channels. Di Somma uses the example of Apple, a brand that affects lives every day through mobile phones, apps, iPads, point-of-purchase, music and entertainment. Amazon is another brand example of this with its easy, one-click shopping and relevant purchase recommendations. Nike, with its Nike+ Fuelband, has transformed itself from a mere apparel brand to a companion and coach for runners.
- Be more convenient. One way brands like Apple and Amazon are successful is by creating seamless experiences. This is convenient for the consumer while also helping the brand control the consumer journey. Di Somma points out that digital media plays a key role with this, so think of ways you can develop digital touchpoints through your brand to keep the customer engaged and connected.
- Beautify. Continue to review and adjust the design and style of your products and your advertising so that your brand feels “now.” This is hard, but not impossible, for brands with long lead times. It is also relative, and chances are your competitors face the same logistical issues that you do. By continually checking the appeal of what you offer, you can introduce your brand to new segments. Remember the slogan, “It’s not your father’s Oldsmobile”? An updated car design led to a younger market for the car manufacturer.
Be a champion of your brand and try these tactics to continue to increase your brand value.
Source: Mark Di Somma is a partner and senior brand strategist at The Blake Project. For more than 20 years he has helped decision makers, brand owners and brand agencies define, articulate and elevate the value of their brands.
If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a parking lot in between sales appointments, you’re going to want to read this.
The geniuses – yes, we’re declaring them geniuses – at Milkmen Design have come up with a product called DipClip.
Basically, it’s an in-car condiment holder for folks who enjoy dipping sauces when getting down on transit noshing.
Brilliant in its simplicity and practicality, the DipClip consists of a clip that attaches to vehicle vents. Into the clip’s 5-in-1 aperture design, there fits a food-safe polypropylene Ramekin that holds 1.3 fl. oz. – about five packets of ketchup. Of course, if ketchup isn’t your thing, you can also drop in other condiments, anything from barbecue sauce and mustard to hummus and salad dressing.
Milkmen Design described their inspiration thus:
“At Milkmen Design, we believe that dipping sauces were made to go with nuggets and fries. For generations, humans had to choose between making a mess in their vehicle or consuming bland, sauce-free food. We were tired of standing by idly as the perfect union of fries and nuggets, and the precious sauces that compliment them, grew strained. So we created the DipClip to repair this relationship, reuniting ketchup with French fry, nugget with BBQ, and so on.”
Folks, these guys are humanitarians.
While the fast food gods have clearly inspired this ingenious invention, the reality remains that the DipClip is still in Kickstarter phase. As of Friday morning (Eastern Time), the DipClip campaign had blown past its Kickstarter goal of $10,000 and exceeded $48,000. The campaign was scheduled to run through January 5.
Once DipClip becomes commercially available, we could see it potentially being a much sought-after item in the branded merchandise space. It’s a product anyone who drives – and eats – could use. It would be displayed in a high-visibility area where recipients are daily – their cars. And we’re guessing it’s not going to be super pricey. While the clip doesn’t have a lot of surface area for branding, the Ramekin could hold a logo and appeal to a range of end-clients – from fast-food chains themselves to auto industry clients.
With DipClip, commuting just got tastier, and promo pros may one day reap sales from that delicious fact.
The best branded giveaways are ones that are useful and become integrated into your customer’s and employee’s routines. Whether that be a travel product they can’t imagine going on a trip without, or a favorite fleece blanket they love to snuggle up with during their Netflix binges. We all have our favorite go-to products we can’t live without. And the emotional connection people make with their favorite products creates an opportunity for your brand to turn customers into fans.
So how can you give branded products that will not only be kept but loved? We’re here to help!
We turned to the retail sector and explored bestseller lists from retail giants like Amazon and Target. Lo and behold, a ton of awesome and trendy products that your customers are searching for and buying are products that are available to brand. With these retail trends in mind, we created an ideabook for you that takes the guesswork out of promotional products. See some of our favorites from the best seller’s list below!
Tech & Travel
- iLuv Wireless Speaker with Amazon ALEXA | Play music, ask questions and more with this smart speaker!
- FUJIFILM Instax Mini 8 | Enable your audience to capture those life moments with this throwback camera.
- Magnetic Metal Phone Mount | For hands-free phone usage in the car.
- PocketCloud | A media hub to free up valuable space on your customer’s phone.
Home & Kitchen
- Marble & Bamboo Coaster Set | Marble and bamboo combine for a trendy home piece your customers will want to show off.
- Cotton Zipper Pouch | Minimalism is trending, making this pouch a winner from the retail sector.
- Electronic Essential Oil Diffuser | Help your customers unwind with this top seller on Amazon.
- Cork Base Ceramic Mug | Trendy and useful, make your brand a part of your customer’s morning routine.
Games & Toys
- Hair Chalk | Fun colors and unicorn hair is trendy, but it doesn’t have to be permanent with this popular pick.
- Fidget Spinner | The breakout hit of 2017, this product will gain you some serious traction with your fans.
- Rubik’s Cube | This throwback game will give your customers a blast from the past.
- Fidget Cube | Keep idle hands busy with this fidget favorite.
Sports & Outdoors
- YETI Rambler | This infamous insulated tumbler offers the ultimate co-branding opportunity for your brand.
- IGLOO Cooler | For the outdoorsman or casual camper alike, soft-sided coolers are all the rage.
- Swiss Army Knife | This trusted multi-purpose tool is a fan favorite.
- Shaker Bottle | This mixer is perfect for your healthy and sporty customer and a favorite on holiday wish lists.
No matter your brand or budget, there is a perfect promotion to engage your customers and create Brand Love moments. Check out all of our picks here, or contact us to talk through your promotional strategy!