Caryn Kopp is the Chief Door Opener at Kopp Consulting whose door opening service has helped thousands of business owners and salespeople secure initial meetings with high level decision makers in almost every major Fortune 500 company including P&G, Pfizer, Verizon, and CBS. Caryn, a nationally recognized speaker and sought after expert in Business Development, has been interviewed on the Wall Street Journal Morning Radio Show and published in India’s The Economic Times Newspaper. She is also the author of The Path to The Cash! which has become the go-to-book for getting in the door with prospects. Join Chef’s Mark Graham and Larry Cohen as they visit with Caryn on how to make those difficult doors swing wide open!
Loyalty is particularly important for brands to create a large customer base who will make repeat purchases, whilst promoting the brand via positive word of mouth. Integrating branded and personalised promotional items into a company’s marketing mix is a very influential method that will invite new customers and reaffirm existing customer’s loyalty to a brand.
It is important for brands to build relationships with its new and existing customers. This builds a strong and trusted brand, which is an invaluable asset to a company.
Have you taken the opportunity to explore the fun that comes when you discuss how you’re going to create an experience between your brand and your customer? Or what they’ll experience when they come running to your place of bricks and mortar or attend your exhibit or receive your product in the mail?
I highly recommend making your brand smell! There are many promotional products that smell and when you add your brand to that product you’ll be amazed at the experience your customer will feel!
Smell is the sense that creates the most powerful impression in your brain – so the next time your prospective customer enjoys the scent of fresh morning coffee rising out of his/her mug or using flavored lip balm or my favorite writing with a scented pen – please make sure YOUR LOGO is on it!