Loyalty is particularly important for brands to create a large customer base who will make repeat purchases, whilst promoting the brand via positive word of mouth. Integrating branded and personalised promotional items into a company’s marketing mix is a very influential method that will invite new customers and reaffirm existing customer’s loyalty to a brand.
It is important for brands to build relationships with its new and existing customers. This builds a strong and trusted brand, which is an invaluable asset to a company.
*Study carried out by BPMA
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