Posted in advertising, Branding, Entrepreneur, Marketing, Promotional Products, small business

Promotional Products: Strongest medium to invoke loyalty

Loyalty is particularly important for brands to create a large customer base who will make repeat purchases, whilst promoting the brand via positive word of mouth. Integrating branded and personalised promotional items into a company’s marketing mix is a very influential method that will invite new customers and reaffirm existing customer’s loyalty to a brand.

It is important for brands to build relationships with its new and existing customers. This builds a strong and trusted brand, which is an invaluable asset to a company.Promotional-Products-Statistics-Loyalty

*Study carried out by BPMA

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Author:

PiperSpeaksPromo, is a national company providing presentations about promotional products impact on Brand and Company Image. Our presentations provide creative cost effective marketing solutions that motivates action and builds brand awareness. We discuss how branded merchandise engages all 5 senses of the consumer creating loyal and repeat customers. Follow us via twitter at PiperSpeaksPromo. When you see a promotional item you like post it and tag with #speakpromo.

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