Posted in advertising, Branding, Entrepreneur, Events, Marketing, Podcast, Sales, small business

Keep on and SWAG on! – Dan Pigott Podcast from PromoKitchen

Today, i’d like to introduce PromoKitchen – 

PromoKitchen is an all-volunteer, 501c3 non-profit organization led by professionals in the $20 billion dollar promotional products industry.  Our story began in January 2011: a group of young promotional products professionals banded together to create a new voice for the industry. PK (as industry reps like to call it – so now, you’re in the know) represents a cross section of the industry: suppliers, distributors and service providers, Americans and Canadians, men and women, salespeople and business owners, young and the young at heart. They believe that best practice sharing is a good thing for an industry that is going through rapid change. We also believe in the power of community and how this industry can improve by establishing stronger connections between us all.

Here’s a podcast of my friend and industry peer Dan Pigott who shares with us the vantage point of the multi-line rep. Multi-lines have helped establish the sales foundation for this industry – The Promotional Products Industry!

Listen, Learn, and Elevate your knowledge. When done please let me know what you think and I’ll be glad to pass along your comments to the PK Chefs.

Dan Pigott – Promotional Products Multi Line Rep Podcast

Posted in advertising, Bags, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, small business, Trade Shows

Where do you want to say it?

So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.

We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.

So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.

If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.

Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.

Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.

So, WHERE do you want to say it??

  • T-shirts, Caps, Or an Umbrella?
  • Coolers, Backpacks, Leather bags
  • Technology accessories – like laptop sleeves or tablet cover
Posted in Uncategorized

Take a Gamble on Branded Merchandize – Vegas does!

Mandalay Bay uses promotional products to help make an impact on their brand and company image. They’ve rolled the dice and won with promotional products.

Via research (Georgia Southern University) shows that recipients of promotional products have a significantly note positive image of a company than consumers who do not receive promotional products.

The pic in this blog is what I collected in my hotel room – now, that high roll’n in promo!

image

So, next time you meet or visit your favorite place – hopefully they’re roll’n the dice on promotional products and post your pics here or on FB page PiperSpeaksPromo!