Posted in advertising, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, Senses Sensory branding, small business

Compliment your Marketing Communications plan with 5 Senses

Did you know?

  • Promotional Products are the only form of advertising that your customer can see, touch, hear, taste and smell
  • Promotional Products are among the only forms of advertising that allow an audience to interact with your brand on a physical level and emotional level
  • Adding a promotional product to the media mix (print and television) increased brand interest (69 percent) and a good impression of the brand (84 percent).*
  • Integrating a promotional product with television and print also increased referral value by 52 percent and message credibility by 60 percent.*

Promotional Products are a Sensory Medium: Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste,see, hear, and touch.

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Author:

PiperSpeaksPromo, is a national company providing presentations about promotional products impact on Brand and Company Image. Our presentations provide creative cost effective marketing solutions that motivates action and builds brand awareness. We discuss how branded merchandise engages all 5 senses of the consumer creating loyal and repeat customers. Follow us via twitter at PiperSpeaksPromo. When you see a promotional item you like post it and tag with #speakpromo.

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