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Impact, Exposure & Influence

A survey revealed, via @PPAI, the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their advertising mix. More than 71 percent of respondents surveyed indicated they had received at least one promotional product in the past 12 months. the study also showed that respondents’ ability to recall the name of an advertiser on a promotional product they received  (88%) was much better than their ability to recall the name of an advertiser  from a print publication they had read in the past week (53.5%).

Product-Personas
Promotional Products Work – a cost effective advertising medium

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Author:

PiperSpeaksPromo, is a national company providing presentations about promotional products impact on Brand and Company Image. Our presentations provide creative cost effective marketing solutions that motivates action and builds brand awareness. We discuss how branded merchandise engages all 5 senses of the consumer creating loyal and repeat customers. Follow us via twitter at PiperSpeaksPromo. When you see a promotional item you like post it and tag with #speakpromo.

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