Posted in advertising, Blogs, Branding, Entrepreneur, Marketing, Promotional Products, small business, Trade Shows

Tipping the Scale – How Promotional Products Compete in a New Era of Advertising (*Reference: PPAI.Org)

How Promotional Products Compete in a New Era of Advertising 

Promotional products US Impressions

Excerpts from the article:

Earlier this year, PaigeFair reported that mobile ad-blocking software has grown to an estimated 380 million users and 236 million active desktop devices, indicating “interruption” as the leading reason for consumer use. PaigeFair also reported a staggering 74 percent of consumers will abandon websites that require them to disable their ad-blocker software...Promotional products not only allow brand messages to effectively reach their intended audience, they also spread the
word to anyone who sees the product displayed, used or shared. Promotional
products are used daily, and 83 percent of consumers use them more than once brands to engage with consumers without forcing unsolicited advertising. The race to win the consumer path to purchase is contingent on consumers being able to actually remember the brand at the point of purchase. If they can’t recall a brand, they are less likely to
buy the brand. 

Moumita Das, author, is
research coordinator at PPAI.

Advertisements

Author:

PiperSpeaksPromo, is a national company providing presentations about promotional products impact on Brand and Company Image. Our presentations provide creative cost effective marketing solutions that motivates action and builds brand awareness. We discuss how branded merchandise engages all 5 senses of the consumer creating loyal and repeat customers. Follow us via twitter at PiperSpeaksPromo. When you see a promotional item you like post it and tag with #speakpromo.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s