Posted in advertising, Bags, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, small business, Trade Shows

Where do you want to say it?

So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.

We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.

So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.

If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.

Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.

Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.

So, WHERE do you want to say it??

  • T-shirts, Caps, Or an Umbrella?
  • Coolers, Backpacks, Leather bags
  • Technology accessories – like laptop sleeves or tablet cover
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Posted in Branding, Events, Holiday, Marketing, Promotional Products, Sales, small business

Ring in the New Year & Mobilize your Brand!

A majority of us are shifting into finding the right mobile devise – especially as we enter into the holidays and realize we can upgrade to a new turbo action packed “my phone is bigger than your phone” world! Just within 2014, I’ve seen a variety of clever and creative ways for business to brand themselves on mobile accessories – If you’re a marketing manager or owner of a small, medium, large or behemoth business i am sure you’ve considered or , in this day and age, putting promotional products in your 2015 and beyond marketing, recruitment, employee recognition budgets because more business dollars are being spent in the advertising medium Promotional Products.

It’s just a matter of fact: (*Study courtesy of PPAI http://www.ppai.org)

– Retention: 75.4% of those who received a promotional product stated that the item was useful and 22% kept the promotional product that they had received for at least 6 months.

Mobile branding products images (3) images (2)

Posted in Bags, Branding, Events, Promotional Products, Sales

Bag Your Brand!

5,772 impressions… Really?

Yes, Using bags as a Mobile Advertising Medium will receive 5,772 impressions. In the U.S. alone, bags continue to generate the most impressions of any branded product. This is because bags are used often in public places (offices, hotels, outdoors, airports, cafes, etc.) where they can be seen by many people. The decline of the disposable bag has left plenty of room in users’ lives for totes, backpacks and every other kind of reusable bag. Plus, bags are the impression-generating king of promos at over 5,700 impressions per bag.

t_5127t_4885Cool-custom-reusable-shopping-bags-with-logo