Posted in advertising, Blogs, Branding, Entrepreneur, Events, Holiday, Marketing, Promotional Products, Sales, small business, Trade Shows, Uncategorized

Retail Best Sellers (You Didn’t Know You Could Brand!)

The best branded giveaways are ones that are useful and become integrated into your customer’s and employee’s routines.  Whether that be a travel product they can’t imagine going on a trip without, or a favorite fleece blanket they love to snuggle up with during their Netflix binges.  We all have our favorite go-to products we can’t live without. And the emotional connection people make with their favorite products creates an opportunity for your brand to turn customers into fans.

So how can you give branded products that will not only be kept but loved?  We’re here to help!

We turned to the retail sector and explored bestseller lists from retail giants like Amazon and Target.  Lo and behold, a ton of awesome and trendy products that your customers are searching for and buying are products that are available to brand.  With these retail trends in mind, we created an ideabook for you that takes the guesswork out of promotional products.  See some of our favorites from the best seller’s list below!

Tech & Travel

Tech and Travel

  1. iLuv Wireless Speaker with Amazon ALEXA | Play music, ask questions and more with this smart speaker!
  2. FUJIFILM Instax Mini 8 | Enable your audience to capture those life moments with this throwback camera.
  3. Magnetic Metal Phone Mount | For hands-free phone usage in the car.
  4. PocketCloud | A media hub to free up valuable space on your customer’s phone.

Home & Kitchen

home and kitchen

  1. Marble & Bamboo Coaster Set | Marble and bamboo combine for a trendy home piece your customers will want to show off.
  2. Cotton Zipper Pouch | Minimalism is trending, making this pouch a winner from the retail sector.
  3. Electronic Essential Oil Diffuser | Help your customers unwind with this top seller on Amazon.
  4. Cork Base Ceramic Mug | Trendy and useful, make your brand a part of your customer’s morning routine.

Games & Toys

  1. Hair Chalk | Fun colors and unicorn hair is trendy, but it doesn’t have to be permanent with this popular pick.
  2. Fidget Spinner | The breakout hit of 2017, this product will gain you some serious traction with your fans.
  3. Rubik’s Cube | This throwback game will give your customers a blast from the past.
  4. Fidget Cube | Keep idle hands busy with this fidget favorite.

Sports & Outdoors

  1. YETI Rambler | This infamous insulated tumbler offers the ultimate co-branding opportunity for your brand.
  2. IGLOO Cooler | For the outdoorsman or casual camper alike, soft-sided coolers are all the rage.
  3. Swiss Army Knife | This trusted multi-purpose tool is a fan favorite.
  4. Shaker Bottle | This mixer is perfect for your healthy and sporty customer and a favorite on holiday wish lists.

No matter your brand or budget, there is a perfect promotion to engage your customers and create Brand Love moments. Check out all of our picks here, or contact us to talk through your promotional strategy!

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Posted in advertising, Blogs, Branding, Entrepreneur, Events, Family, Holiday, Keynote Speaker, Marketing, Podcast, Procurement, Promotional Products, small business, Trade Shows, Travel, Uncategorized

2018 Trending Travel Products

Business travel can be tough. Just ask anyone who’s lived out of a suitcase, stood in line for hours at a busy airport or eaten dinner alone after a day of never-ending client meetings.

If the recipients on your gift list spend a lot of time traveling, we’ve got some can’t-miss ideas that will make life a little easier. These are practical, stylish gifts that your audience would be thrilled to receive. And best of all, they make the road less traveled a little less bumpy.

Wireless Earbuds

Cords are so yesterday, so keep yourself tangle-free in busy airports and on long flights with wireless technologyWireless headphones, already gaining in popularity, quickly became the go-to choice when Apple released the iPhone 7 without a traditional 3.5mm headphone jack. If the biggest tech company in the world thinks that the future is wireless, we’re paying attention.

Our Pick: Micro True Wireless Earbuds and Powercase

earbuds

 

 

 

 

 

 

 

Packable Jackets

Lightweight jackets are a must when traveling to different climates. Space and comfort are at a premium when you’re on the road or trying to fit everything you need into your luggage.

Our Pick: Silverton Packable Insulated Jacket

folding jacket

 

 

 

 

 

 

 

RFID-Blocking Wallets

RFID is a BIG buzzword these days since the technology helps protect against identity theft. These items are typically made from a material that interferes with radio waves, making a credit card’s RFID chip difficult to read by someone trying to “skim” sensitive information from the card or passport.

Our Pick  Modena Slim RFID Passport Wallet

RDIF Wallet

 

 

 

 

 

 

 

Ultra-Comfort Knits

Stay versatile with Ultra Comfort Knits in washable wool blends. There’s only so much you can pack when you’re living out of a suitcase. Whether you’re dressing business, casual or somewhere in between, these are pieces you can pair with a polo and dress pants for work during the day, or throw them over a T-shirt and wear them with your favorite jeans at night.

Our Picks: Equinox Knit Blazer & Stratton Knit Quarter Zip

Knits

 

 

 

 

 

 

 

Space-Savers

Space-saving compression bags and packing cubes are great tools to help you travel light and stay organized. Packing efficiently means you won’t have to leave any essentials at home, and also makes unpacking a breeze.

Our Pick: Compression Stuffer Sack Set & BRIGHTtravels Packing Cubes

space savers

 

 

 

 

 

 

 

 

Ultimately, the goal is to choose a gift that people are going to notice – something that establishes or reinforces a brand and is useful for the recipient. You want to provide a giveaway that becomes an essential part of your customer’s lives, so why not give the gift of better business travel.

Authored by: PCNA

Posted in advertising, Blogs, Branding, Entrepreneur, Events, Holiday, Keynote Speaker, Marketing, Podcast, Promotional Products, Sales, small business, Trade Shows, Uncategorized

Creating Multi Sensory Brand Experiences

Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel.  You click through and after scrolling through amenities and pictures, you book your stay.  Months later, when you arrive there is a welcome kit that includes a Westin branded lavender essential oils kit and a card that invites you to sit back, relax, and enjoy your stay.  After a long flight, a luxurious soak is just what you need, so you draw a warm bath, close your eyes and let the lavender scent lull you into a state of relaxation.

Westin

This is what you call sensory marketing, and promotional products are the only form of advertising that can engage all of the senses at once.  So it may have been an ad placement online that first got your attention, but long after your stay it is the smell and memory of the relaxing lavender bath that is going to be what really solidifies your opinion of Westin as a brand. In the digital age, traditional advertising isn’t working on its own. More and more companies are employing stimuli such as scent, sound, touch, taste, and hearing to build stronger emotional connections with the customer and drive preference for their brands.  For a very minimal cost, you are immersing your customer in a multi-sensory and memorable experience that has the potential to forge some serious brand loyalty.

So, how important is sensory branding, and does it really work?

According to the 2005 book “Brand Sense” by branding expert Martin Lindstrom, 83% of current advertising appeals to the eyes only.  Visual advertisements (think billboards, print ads, web banners) are being processed in the cortex of the brain, which is responsible for a person’s thoughts and actions.  Smell and taste, however, are linked to the limbic system which is responsible for forming memories and emotions.  If a brand can integrate smell and taste into their advertising efforts, they are going to make an unforgettable impression and can even influence a customer’s purchasing habits.

The science behind sensory marketing is solid and increasingly more and more marketing firms are including the discipline in their media offerings.  As for its effectiveness, Nike increased purchase intent by 80% just by adding scents to their stores, and gas stations that emitted the smell of coffee near their pumps saw coffee sales increased by almost 300 percent!  Appealing to the senses is proven to be effective, and branded merchandise is the most cost efficient way to do so.

5 senses

I am incredibly passionate about promotional products and truly believe in their effectiveness to spread what we like to call those “Brand Love” moments.  At the same time, it is not my intention to cannibalize other forms of advertising and instead want to encourage you to add branded merchandise to your media mix to add value and increase ROI on advertising spend that is already in place.

With traditional advertising, you are acquiring impressions as long as your advertisement is running. When your contract ends, so does your reach.  With promotional products, you continue making impressions and spreading Brand Love long after your campaign has ended.  For example, a single backpack can generate 5k+ impressions in its lifetime, essentially making it a walking billboard for your brand. A bag is also something you can see and touch and can become a part of your customer’s everyday life. You can extend the life of your advertising campaign by adding branded merch that appeals to all of the senses to the mix.

So, what can your company do today?

I encourage you to take a hard look at your marketing plan and assess your current use of sensory branded products.  Could you promote an upcoming new flavor of ice cream by giving out a custom flavored and scented lip balm?  Or maybe you really want to push a new jingle with liquid soap that plays your song every time you dispense it?  Brands that appeal to multiple senses will be more successful than brands that only focus on one or two.  At Boundless, we specialize in creative branding and can assist you in identifying which branded products will best suit an overall sensory branding initiative. Let’s face it, to be memorable in the digital age you have to stand out and immerse your customers in an experience and a feeling.  Let’s create a sensory journey your consumers can go on with your products and services!

Posted in Branding, Events, Holiday, Marketing, Promotional Products, Sales, small business

Ring in the New Year & Mobilize your Brand!

A majority of us are shifting into finding the right mobile devise – especially as we enter into the holidays and realize we can upgrade to a new turbo action packed “my phone is bigger than your phone” world! Just within 2014, I’ve seen a variety of clever and creative ways for business to brand themselves on mobile accessories – If you’re a marketing manager or owner of a small, medium, large or behemoth business i am sure you’ve considered or , in this day and age, putting promotional products in your 2015 and beyond marketing, recruitment, employee recognition budgets because more business dollars are being spent in the advertising medium Promotional Products.

It’s just a matter of fact: (*Study courtesy of PPAI http://www.ppai.org)

– Retention: 75.4% of those who received a promotional product stated that the item was useful and 22% kept the promotional product that they had received for at least 6 months.

Mobile branding products images (3) images (2)

Posted in Blogs, Family, Holiday, Sales, Thanksgiving

Thanksgiving

May you all have a blessed and Happy Thanksgiving tomorrow with friends and family

In the US today, we’re celebrating Thanksgiving Day.  It’s a time to pause and be thankful for everything we have, no matter how great or small.  I’m struck by the similarity between Thanksgiving and sales.  To be successful in sales, you have to exhibit a high level of motivation.  A quote I use that fits this is, ”The greatest sale you’ll ever make is selling the right, privilege, honor, and respect to meet with the person again.”  Take a moment today and give thanks for all of the customer’s you’ve had a chance to interact with this past year.  Sales motivation lives inside of you and it begins with having a level of thankfulness in being able to serve those around you. – Mark Hunter

happy-thanksgiving