Posted in advertising, Branding, Entrepreneur, Marketing, Millenials, Promotional Products, small business, Speaker, Trade Shows

Create Your Space

create-space-bookI have to share with you a book (a resource) titled Create Your Space by Said Baaghil – you’ll learn how, as a business owner, to create your own space and most importantly understand how the dynamics of brand and marketing are changing and evolving…break through to the other side of conventional marketing and disrupt your competition. Said provided me an early excerpt of his book and I was fortunate to have my review included in his book. http://tinyurl.com/za7vfw6

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Posted in advertising, Blogs, Branding, Entrepreneur, Marketing, Promotional Products, Uncategorized

6 Personalities in the Workplace

Author Bio

Range of Personalities

As a marketer, it is my job to deliver the right message to the right person, at the right time.  While that seems simple enough, in reality there are many factors that go into communicating with your audience and representing your brand.  The tone has to be equal parts informative and entertaining, and the content should be catered to what your audience wants to read.  That last part is key.  And understanding who your audience is, and what motivates them is arguably the most important factor in making a connection (AKA, building Brand Love!).

So let’s talk about personality and why it matters.  Think of your brand, your logo, and how you project your brand to your audience.  If you were to assign your brand a persona, what would it be?  If Crate & Barrel were personified, some of their personality traits would be organized, inviting and friendly.  If REI was a living, breathing person surely they would be adventurous, down-to-earth and outdoorsy.  Your messaging should reflect the personality traits that your brand represents in order to be effective.

Now, think of your target audience.  Who are they? Are they easy-going, or a perfectionist?  Do they like to take charge, or work behind the scenes?  Everyone is different and some products and brands will appeal to your audience more than others will.  Although every single person in your audience is unique, for this exercise, think broadly about their profile.  According to psychologist John Holland, there are 6 major personalities in the workplace and each one is unique and is motivated by different factors.

Realistic PersonalityRealistic

These are the doers!  They are independent, stable, active, persistent, practical, and thrifty.  They prefer to work with things rather than ideas and people.  They are no-nonsense and down-to-earth people and are often the ones that keep the team level-headed in a crisis.  They prefer being outdoors and like to “learn by doing” as opposed to learning in a classroom setting.

An example of a brand that appeals to a Realistic audience is:REI

InvestigativeInvestigative

These are the thinkers!  They are introspective, inquisitive, analytical, and intellectual.  They prefer tasks that involve using logic to solve highly complex, abstract problems.  In the workplace they are often the one that insists on doing their research and having hard data to support a plan of action.

An example of a brand that appeals to an Investigative audience is: IBM

 

Artistic

Artistic

These are the creators!  They are intuitive, creative, expressive, original, and innovative.  They place an emphasis on feelings, imagination, and are spontaneous and open-minded.  In the workplace they are often the ones coming up with creative solutions and ideas.

An example of a brand that appeals to an Artistic audience is:Apple

 

Social

Social

This type of audience is helpful!  They are friendly, generous, idealistic, responsible, helpful, empathetic and tactful.  In their workplace they are always willing to step up to any challenge asked of them.  They care a lot about workplace relationships and enjoy working in group settings.

An example of a brand that appeals to a Social audience is:TOMS

 

EnterprisingEnterprising

These types of people are persuaders!  They are adventurous, ambitious, self-confident, enthusiastic, and motivational.  In the workplace they are a natural leader and their co-workers look to them for direction.  They prefer work that involves public speaking, taking risks, debating, and competing.  They are good at seeing the big picture and are highly motivated by promotions.

An example of a brand that appeals to an Enterprising audience is: Tesla Motors

Conventional

Conventional

People with this personality type are organizers!  They are conscientious, conservative, logical, efficient, organized, and detail-oriented.  They value precision and accuracy in the work they do. In the office they are the one keeping everyone organized and on schedule.  They excel in practical tasks, quantitative measurements, and structured environments.  They like clearly defined rules and expectations.

An example of a brand that appeals to a Conventional audience is: Crate & Barrel

Is there a certain personality that you felt aligned with your brand?  Often times, people are a combination of these types and are susceptible to a broader message.  By learning more about personalities and brand personas you will be able to reach and communicate better with your audience and open doors to new opportunities.  This exercise is not only useful in learning more on your target audience, it is also a great way to improve synergy and team dynamics within your own office!

Curious about which one fits YOUR personality?  Take the quiz to find out.

Posted in advertising, Branding, Entrepreneur, Events, Marketing, Podcast, Promotional Products, Real Estate, Sales, small business, Trade Shows

Promotional Products’ Impact on Brand/Company Image

Promotional Products are effective in reaching and influencing people – An experiment conducted by Georgia Southern University show that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.

Promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by promotional consultants are business gifts, employee relations, orientation programs, corporate communications, and at tradeshows to generate booth traffic.

Tradeshows for example – including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

Posted in advertising, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, Senses Sensory branding, small business

Compliment your Marketing Communications plan with 5 Senses

Did you know?

  • Promotional Products are the only form of advertising that your customer can see, touch, hear, taste and smell
  • Promotional Products are among the only forms of advertising that allow an audience to interact with your brand on a physical level and emotional level
  • Adding a promotional product to the media mix (print and television) increased brand interest (69 percent) and a good impression of the brand (84 percent).*
  • Integrating a promotional product with television and print also increased referral value by 52 percent and message credibility by 60 percent.*

Promotional Products are a Sensory Medium: Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste,see, hear, and touch.

adgi-senses-photo

Posted in advertising, Bags, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, small business, Trade Shows

Where do you want to say it?

So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.

We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.

So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.

If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.

Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.

Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.

So, WHERE do you want to say it??

  • T-shirts, Caps, Or an Umbrella?
  • Coolers, Backpacks, Leather bags
  • Technology accessories – like laptop sleeves or tablet cover
Posted in Branding, Events, Holiday, Marketing, Promotional Products, Sales, small business

Ring in the New Year & Mobilize your Brand!

A majority of us are shifting into finding the right mobile devise – especially as we enter into the holidays and realize we can upgrade to a new turbo action packed “my phone is bigger than your phone” world! Just within 2014, I’ve seen a variety of clever and creative ways for business to brand themselves on mobile accessories – If you’re a marketing manager or owner of a small, medium, large or behemoth business i am sure you’ve considered or , in this day and age, putting promotional products in your 2015 and beyond marketing, recruitment, employee recognition budgets because more business dollars are being spent in the advertising medium Promotional Products.

It’s just a matter of fact: (*Study courtesy of PPAI http://www.ppai.org)

– Retention: 75.4% of those who received a promotional product stated that the item was useful and 22% kept the promotional product that they had received for at least 6 months.

Mobile branding products images (3) images (2)

Posted in Bags, Branding, Events, Promotional Products, Sales

Bag Your Brand!

5,772 impressions… Really?

Yes, Using bags as a Mobile Advertising Medium will receive 5,772 impressions. In the U.S. alone, bags continue to generate the most impressions of any branded product. This is because bags are used often in public places (offices, hotels, outdoors, airports, cafes, etc.) where they can be seen by many people. The decline of the disposable bag has left plenty of room in users’ lives for totes, backpacks and every other kind of reusable bag. Plus, bags are the impression-generating king of promos at over 5,700 impressions per bag.

t_5127t_4885Cool-custom-reusable-shopping-bags-with-logo

Posted in advertising, Branding, Entrepreneur, Marketing, Promotional Products, small business

Promotional Products: Strongest medium to invoke loyalty

Loyalty is particularly important for brands to create a large customer base who will make repeat purchases, whilst promoting the brand via positive word of mouth. Integrating branded and personalised promotional items into a company’s marketing mix is a very influential method that will invite new customers and reaffirm existing customer’s loyalty to a brand.

It is important for brands to build relationships with its new and existing customers. This builds a strong and trusted brand, which is an invaluable asset to a company.Promotional-Products-Statistics-Loyalty

*Study carried out by BPMA