Well get ready to use all your senses to market your business. Today on Delivering Marketing Joy, I had the pleasure of being interviewed by Kirby Hasseman. Watch Episode 139 right now!
Promotional Products are effective in reaching and influencing people – An experiment conducted by Georgia Southern University show that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.
Promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by promotional consultants are business gifts, employee relations, orientation programs, corporate communications, and at tradeshows to generate booth traffic.
Tradeshows for example – including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
Did you know?
- Promotional Products are the only form of advertising that your customer can see, touch, hear, taste and smell
- Promotional Products are among the only forms of advertising that allow an audience to interact with your brand on a physical level and emotional level
- Adding a promotional product to the media mix (print and television) increased brand interest (69 percent) and a good impression of the brand (84 percent).*
- Integrating a promotional product with television and print also increased referral value by 52 percent and message credibility by 60 percent.*
Promotional Products are a Sensory Medium: Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste,see, hear, and touch.
Today, i’d like to introduce PromoKitchen –
PromoKitchen is an all-volunteer, 501c3 non-profit organization led by professionals in the $20 billion dollar promotional products industry. Our story began in January 2011: a group of young promotional products professionals banded together to create a new voice for the industry. PK (as industry reps like to call it – so now, you’re in the know) represents a cross section of the industry: suppliers, distributors and service providers, Americans and Canadians, men and women, salespeople and business owners, young and the young at heart. They believe that best practice sharing is a good thing for an industry that is going through rapid change. We also believe in the power of community and how this industry can improve by establishing stronger connections between us all.
Here’s a podcast of my friend and industry peer Dan Pigott who shares with us the vantage point of the multi-line rep. Multi-lines have helped establish the sales foundation for this industry – The Promotional Products Industry!
Listen, Learn, and Elevate your knowledge. When done please let me know what you think and I’ll be glad to pass along your comments to the PK Chefs.
So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.
We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.
So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.
If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.
Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.
Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.
So, WHERE do you want to say it??
- T-shirts, Caps, Or an Umbrella?
- Coolers, Backpacks, Leather bags
- Technology accessories – like laptop sleeves or tablet cover
A majority of us are shifting into finding the right mobile devise – especially as we enter into the holidays and realize we can upgrade to a new turbo action packed “my phone is bigger than your phone” world! Just within 2014, I’ve seen a variety of clever and creative ways for business to brand themselves on mobile accessories – If you’re a marketing manager or owner of a small, medium, large or behemoth business i am sure you’ve considered or , in this day and age, putting promotional products in your 2015 and beyond marketing, recruitment, employee recognition budgets because more business dollars are being spent in the advertising medium Promotional Products.
It’s just a matter of fact: (*Study courtesy of PPAI http://www.ppai.org)
– Retention: 75.4% of those who received a promotional product stated that the item was useful and 22% kept the promotional product that they had received for at least 6 months.
May you all have a blessed and Happy Thanksgiving tomorrow with friends and family
In the US today, we’re celebrating Thanksgiving Day. It’s a time to pause and be thankful for everything we have, no matter how great or small. I’m struck by the similarity between Thanksgiving and sales. To be successful in sales, you have to exhibit a high level of motivation. A quote I use that fits this is, ”The greatest sale you’ll ever make is selling the right, privilege, honor, and respect to meet with the person again.” Take a moment today and give thanks for all of the customer’s you’ve had a chance to interact with this past year. Sales motivation lives inside of you and it begins with having a level of thankfulness in being able to serve those around you. – Mark Hunter
5,772 impressions… Really?
Yes, Using bags as a Mobile Advertising Medium will receive 5,772 impressions. In the U.S. alone, bags continue to generate the most impressions of any branded product. This is because bags are used often in public places (offices, hotels, outdoors, airports, cafes, etc.) where they can be seen by many people. The decline of the disposable bag has left plenty of room in users’ lives for totes, backpacks and every other kind of reusable bag. Plus, bags are the impression-generating king of promos at over 5,700 impressions per bag.
Caryn Kopp is the Chief Door Opener at Kopp Consulting whose door opening service has helped thousands of business owners and salespeople secure initial meetings with high level decision makers in almost every major Fortune 500 company including P&G, Pfizer, Verizon, and CBS. Caryn, a nationally recognized speaker and sought after expert in Business Development, has been interviewed on the Wall Street Journal Morning Radio Show and published in India’s The Economic Times Newspaper. She is also the author of The Path to The Cash! which has become the go-to-book for getting in the door with prospects. Join Chef’s Mark Graham and Larry Cohen as they visit with Caryn on how to make those difficult doors swing wide open!
Listen to Podcast: