Posted in advertising, Branding, Entrepreneur, Events, Marketing, Podcast, Promotional Products, Real Estate, Sales, small business, Trade Shows

Promotional Products’ Impact on Brand/Company Image

Promotional Products are effective in reaching and influencing people – An experiment conducted by Georgia Southern University show that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.

Promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by promotional consultants are business gifts, employee relations, orientation programs, corporate communications, and at tradeshows to generate booth traffic.

Tradeshows for example – including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

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Posted in advertising, Bags, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, small business, Trade Shows

Where do you want to say it?

So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.

We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.

So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.

If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.

Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.

Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.

So, WHERE do you want to say it??

  • T-shirts, Caps, Or an Umbrella?
  • Coolers, Backpacks, Leather bags
  • Technology accessories – like laptop sleeves or tablet cover