Posted in advertising, Bags, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, small business, Trade Shows

Where do you want to say it?

So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.

We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.

So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.

If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.

Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.

Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.

So, WHERE do you want to say it??

  • T-shirts, Caps, Or an Umbrella?
  • Coolers, Backpacks, Leather bags
  • Technology accessories – like laptop sleeves or tablet cover
Posted in Uncategorized

Does your company brand smell?

Well? Does it?

Have you taken the opportunity to explore the fun that comes when you discuss how you’re going to create an experience between your brand and your customer? Or what they’ll experience when they come running to your place of bricks and mortar or attend your exhibit or receive your product in the mail?

I highly recommend making your brand smell! There are many promotional products that smell and when you add your brand to that product you’ll be amazed at the experience your customer will feel!

Smell is the sense that creates the most powerful impression in your brain – so the next time your prospective customer enjoys the scent of fresh morning coffee rising out of his/her mug or using flavored lip balm or my favorite writing with a scented pen –  please make sure YOUR LOGO is on it!

flavored branded lip balm
flavored branded lip balm
Wake up your brand!
Wake up your brand!