Posted in advertising, Blogs, Branding, Entrepreneur, Events, Holiday, Marketing, Promotional Products, Sales, small business, Trade Shows, Uncategorized

Retail Best Sellers (You Didn’t Know You Could Brand!)

The best branded giveaways are ones that are useful and become integrated into your customer’s and employee’s routines.  Whether that be a travel product they can’t imagine going on a trip without, or a favorite fleece blanket they love to snuggle up with during their Netflix binges.  We all have our favorite go-to products we can’t live without. And the emotional connection people make with their favorite products creates an opportunity for your brand to turn customers into fans.

So how can you give branded products that will not only be kept but loved?  We’re here to help!

We turned to the retail sector and explored bestseller lists from retail giants like Amazon and Target.  Lo and behold, a ton of awesome and trendy products that your customers are searching for and buying are products that are available to brand.  With these retail trends in mind, we created an ideabook for you that takes the guesswork out of promotional products.  See some of our favorites from the best seller’s list below!

Tech & Travel

Tech and Travel

  1. iLuv Wireless Speaker with Amazon ALEXA | Play music, ask questions and more with this smart speaker!
  2. FUJIFILM Instax Mini 8 | Enable your audience to capture those life moments with this throwback camera.
  3. Magnetic Metal Phone Mount | For hands-free phone usage in the car.
  4. PocketCloud | A media hub to free up valuable space on your customer’s phone.

Home & Kitchen

home and kitchen

  1. Marble & Bamboo Coaster Set | Marble and bamboo combine for a trendy home piece your customers will want to show off.
  2. Cotton Zipper Pouch | Minimalism is trending, making this pouch a winner from the retail sector.
  3. Electronic Essential Oil Diffuser | Help your customers unwind with this top seller on Amazon.
  4. Cork Base Ceramic Mug | Trendy and useful, make your brand a part of your customer’s morning routine.

Games & Toys

  1. Hair Chalk | Fun colors and unicorn hair is trendy, but it doesn’t have to be permanent with this popular pick.
  2. Fidget Spinner | The breakout hit of 2017, this product will gain you some serious traction with your fans.
  3. Rubik’s Cube | This throwback game will give your customers a blast from the past.
  4. Fidget Cube | Keep idle hands busy with this fidget favorite.

Sports & Outdoors

  1. YETI Rambler | This infamous insulated tumbler offers the ultimate co-branding opportunity for your brand.
  2. IGLOO Cooler | For the outdoorsman or casual camper alike, soft-sided coolers are all the rage.
  3. Swiss Army Knife | This trusted multi-purpose tool is a fan favorite.
  4. Shaker Bottle | This mixer is perfect for your healthy and sporty customer and a favorite on holiday wish lists.

No matter your brand or budget, there is a perfect promotion to engage your customers and create Brand Love moments. Check out all of our picks here, or contact us to talk through your promotional strategy!

Advertisements
Posted in advertising, Blogs, Branding, Entrepreneur, Events, Family, Holiday, Keynote Speaker, Marketing, Podcast, Procurement, Promotional Products, small business, Trade Shows, Travel, Uncategorized

2018 Trending Travel Products

Business travel can be tough. Just ask anyone who’s lived out of a suitcase, stood in line for hours at a busy airport or eaten dinner alone after a day of never-ending client meetings.

If the recipients on your gift list spend a lot of time traveling, we’ve got some can’t-miss ideas that will make life a little easier. These are practical, stylish gifts that your audience would be thrilled to receive. And best of all, they make the road less traveled a little less bumpy.

Wireless Earbuds

Cords are so yesterday, so keep yourself tangle-free in busy airports and on long flights with wireless technologyWireless headphones, already gaining in popularity, quickly became the go-to choice when Apple released the iPhone 7 without a traditional 3.5mm headphone jack. If the biggest tech company in the world thinks that the future is wireless, we’re paying attention.

Our Pick: Micro True Wireless Earbuds and Powercase

earbuds

 

 

 

 

 

 

 

Packable Jackets

Lightweight jackets are a must when traveling to different climates. Space and comfort are at a premium when you’re on the road or trying to fit everything you need into your luggage.

Our Pick: Silverton Packable Insulated Jacket

folding jacket

 

 

 

 

 

 

 

RFID-Blocking Wallets

RFID is a BIG buzzword these days since the technology helps protect against identity theft. These items are typically made from a material that interferes with radio waves, making a credit card’s RFID chip difficult to read by someone trying to “skim” sensitive information from the card or passport.

Our Pick  Modena Slim RFID Passport Wallet

RDIF Wallet

 

 

 

 

 

 

 

Ultra-Comfort Knits

Stay versatile with Ultra Comfort Knits in washable wool blends. There’s only so much you can pack when you’re living out of a suitcase. Whether you’re dressing business, casual or somewhere in between, these are pieces you can pair with a polo and dress pants for work during the day, or throw them over a T-shirt and wear them with your favorite jeans at night.

Our Picks: Equinox Knit Blazer & Stratton Knit Quarter Zip

Knits

 

 

 

 

 

 

 

Space-Savers

Space-saving compression bags and packing cubes are great tools to help you travel light and stay organized. Packing efficiently means you won’t have to leave any essentials at home, and also makes unpacking a breeze.

Our Pick: Compression Stuffer Sack Set & BRIGHTtravels Packing Cubes

space savers

 

 

 

 

 

 

 

 

Ultimately, the goal is to choose a gift that people are going to notice – something that establishes or reinforces a brand and is useful for the recipient. You want to provide a giveaway that becomes an essential part of your customer’s lives, so why not give the gift of better business travel.

Authored by: PCNA

Posted in advertising, Blogs, Branding, Entrepreneur, Marketing, Promotional Products, small business, Trade Shows

Tipping the Scale – How Promotional Products Compete in a New Era of Advertising (*Reference: PPAI.Org)

How Promotional Products Compete in a New Era of Advertising 

Promotional products US Impressions

Excerpts from the article:

Earlier this year, PaigeFair reported that mobile ad-blocking software has grown to an estimated 380 million users and 236 million active desktop devices, indicating “interruption” as the leading reason for consumer use. PaigeFair also reported a staggering 74 percent of consumers will abandon websites that require them to disable their ad-blocker software...Promotional products not only allow brand messages to effectively reach their intended audience, they also spread the
word to anyone who sees the product displayed, used or shared. Promotional
products are used daily, and 83 percent of consumers use them more than once brands to engage with consumers without forcing unsolicited advertising. The race to win the consumer path to purchase is contingent on consumers being able to actually remember the brand at the point of purchase. If they can’t recall a brand, they are less likely to
buy the brand. 

Moumita Das, author, is
research coordinator at PPAI.

Posted in advertising, Branding, Entrepreneur, Events, Marketing, Podcast, Promotional Products, Real Estate, Sales, small business, Trade Shows

Promotional Products’ Impact on Brand/Company Image

Promotional Products are effective in reaching and influencing people – An experiment conducted by Georgia Southern University show that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.

Promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by promotional consultants are business gifts, employee relations, orientation programs, corporate communications, and at tradeshows to generate booth traffic.

Tradeshows for example – including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

Posted in advertising, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, Senses Sensory branding, small business

Compliment your Marketing Communications plan with 5 Senses

Did you know?

  • Promotional Products are the only form of advertising that your customer can see, touch, hear, taste and smell
  • Promotional Products are among the only forms of advertising that allow an audience to interact with your brand on a physical level and emotional level
  • Adding a promotional product to the media mix (print and television) increased brand interest (69 percent) and a good impression of the brand (84 percent).*
  • Integrating a promotional product with television and print also increased referral value by 52 percent and message credibility by 60 percent.*

Promotional Products are a Sensory Medium: Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste,see, hear, and touch.

adgi-senses-photo

Posted in advertising, Branding, Entrepreneur, Events, Marketing, Podcast, Sales, small business

Keep on and SWAG on! – Dan Pigott Podcast from PromoKitchen

Today, i’d like to introduce PromoKitchen – 

PromoKitchen is an all-volunteer, 501c3 non-profit organization led by professionals in the $20 billion dollar promotional products industry.  Our story began in January 2011: a group of young promotional products professionals banded together to create a new voice for the industry. PK (as industry reps like to call it – so now, you’re in the know) represents a cross section of the industry: suppliers, distributors and service providers, Americans and Canadians, men and women, salespeople and business owners, young and the young at heart. They believe that best practice sharing is a good thing for an industry that is going through rapid change. We also believe in the power of community and how this industry can improve by establishing stronger connections between us all.

Here’s a podcast of my friend and industry peer Dan Pigott who shares with us the vantage point of the multi-line rep. Multi-lines have helped establish the sales foundation for this industry – The Promotional Products Industry!

Listen, Learn, and Elevate your knowledge. When done please let me know what you think and I’ll be glad to pass along your comments to the PK Chefs.

Dan Pigott – Promotional Products Multi Line Rep Podcast

Posted in advertising, Bags, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, small business, Trade Shows

Where do you want to say it?

So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.

We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.

So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.

If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.

Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.

Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.

So, WHERE do you want to say it??

  • T-shirts, Caps, Or an Umbrella?
  • Coolers, Backpacks, Leather bags
  • Technology accessories – like laptop sleeves or tablet cover
Posted in Branding, Events, Holiday, Marketing, Promotional Products, Sales, small business

Ring in the New Year & Mobilize your Brand!

A majority of us are shifting into finding the right mobile devise – especially as we enter into the holidays and realize we can upgrade to a new turbo action packed “my phone is bigger than your phone” world! Just within 2014, I’ve seen a variety of clever and creative ways for business to brand themselves on mobile accessories – If you’re a marketing manager or owner of a small, medium, large or behemoth business i am sure you’ve considered or , in this day and age, putting promotional products in your 2015 and beyond marketing, recruitment, employee recognition budgets because more business dollars are being spent in the advertising medium Promotional Products.

It’s just a matter of fact: (*Study courtesy of PPAI http://www.ppai.org)

– Retention: 75.4% of those who received a promotional product stated that the item was useful and 22% kept the promotional product that they had received for at least 6 months.

Mobile branding products images (3) images (2)

Posted in Bags, Branding, Events, Promotional Products, Sales

Bag Your Brand!

5,772 impressions… Really?

Yes, Using bags as a Mobile Advertising Medium will receive 5,772 impressions. In the U.S. alone, bags continue to generate the most impressions of any branded product. This is because bags are used often in public places (offices, hotels, outdoors, airports, cafes, etc.) where they can be seen by many people. The decline of the disposable bag has left plenty of room in users’ lives for totes, backpacks and every other kind of reusable bag. Plus, bags are the impression-generating king of promos at over 5,700 impressions per bag.

t_5127t_4885Cool-custom-reusable-shopping-bags-with-logo

Posted in Podcast, Sales, small business

Take Your Company from Zero to Hundred with Caryn Kopp!

CarynkoppCaryn Kopp is the Chief Door Opener at Kopp Consulting whose door opening service has helped thousands of business owners and salespeople secure initial meetings with high level decision makers in almost every major Fortune 500 company including P&G, Pfizer, Verizon, and CBS. Caryn, a nationally recognized speaker and sought after expert in Business Development, has been interviewed on the Wall Street Journal Morning Radio Show and published in India’s The Economic Times Newspaper. She is also the author of The Path to The Cash! which has become the go-to-book for getting in the door with prospects. Join Chef’s Mark Graham and Larry Cohen as they visit with Caryn on how to make those difficult doors swing wide open!

Listen to Podcast: