Posted in advertising, Blogs, Branding, Entrepreneur, Events, Holiday, Marketing, Promotional Products, Sales, small business, Trade Shows, Uncategorized

Retail Best Sellers (You Didn’t Know You Could Brand!)

The best branded giveaways are ones that are useful and become integrated into your customer’s and employee’s routines.  Whether that be a travel product they can’t imagine going on a trip without, or a favorite fleece blanket they love to snuggle up with during their Netflix binges.  We all have our favorite go-to products we can’t live without. And the emotional connection people make with their favorite products creates an opportunity for your brand to turn customers into fans.

So how can you give branded products that will not only be kept but loved?  We’re here to help!

We turned to the retail sector and explored bestseller lists from retail giants like Amazon and Target.  Lo and behold, a ton of awesome and trendy products that your customers are searching for and buying are products that are available to brand.  With these retail trends in mind, we created an ideabook for you that takes the guesswork out of promotional products.  See some of our favorites from the best seller’s list below!

Tech & Travel

Tech and Travel

  1. iLuv Wireless Speaker with Amazon ALEXA | Play music, ask questions and more with this smart speaker!
  2. FUJIFILM Instax Mini 8 | Enable your audience to capture those life moments with this throwback camera.
  3. Magnetic Metal Phone Mount | For hands-free phone usage in the car.
  4. PocketCloud | A media hub to free up valuable space on your customer’s phone.

Home & Kitchen

home and kitchen

  1. Marble & Bamboo Coaster Set | Marble and bamboo combine for a trendy home piece your customers will want to show off.
  2. Cotton Zipper Pouch | Minimalism is trending, making this pouch a winner from the retail sector.
  3. Electronic Essential Oil Diffuser | Help your customers unwind with this top seller on Amazon.
  4. Cork Base Ceramic Mug | Trendy and useful, make your brand a part of your customer’s morning routine.

Games & Toys

  1. Hair Chalk | Fun colors and unicorn hair is trendy, but it doesn’t have to be permanent with this popular pick.
  2. Fidget Spinner | The breakout hit of 2017, this product will gain you some serious traction with your fans.
  3. Rubik’s Cube | This throwback game will give your customers a blast from the past.
  4. Fidget Cube | Keep idle hands busy with this fidget favorite.

Sports & Outdoors

  1. YETI Rambler | This infamous insulated tumbler offers the ultimate co-branding opportunity for your brand.
  2. IGLOO Cooler | For the outdoorsman or casual camper alike, soft-sided coolers are all the rage.
  3. Swiss Army Knife | This trusted multi-purpose tool is a fan favorite.
  4. Shaker Bottle | This mixer is perfect for your healthy and sporty customer and a favorite on holiday wish lists.

No matter your brand or budget, there is a perfect promotion to engage your customers and create Brand Love moments. Check out all of our picks here, or contact us to talk through your promotional strategy!

Posted in advertising, Blogs, Branding, Entrepreneur, Marketing, Promotional Products, small business, Trade Shows

Tipping the Scale – How Promotional Products Compete in a New Era of Advertising (*Reference: PPAI.Org)

How Promotional Products Compete in a New Era of Advertising 

Promotional products US Impressions

Excerpts from the article:

Earlier this year, PaigeFair reported that mobile ad-blocking software has grown to an estimated 380 million users and 236 million active desktop devices, indicating “interruption” as the leading reason for consumer use. PaigeFair also reported a staggering 74 percent of consumers will abandon websites that require them to disable their ad-blocker software...Promotional products not only allow brand messages to effectively reach their intended audience, they also spread the
word to anyone who sees the product displayed, used or shared. Promotional
products are used daily, and 83 percent of consumers use them more than once brands to engage with consumers without forcing unsolicited advertising. The race to win the consumer path to purchase is contingent on consumers being able to actually remember the brand at the point of purchase. If they can’t recall a brand, they are less likely to
buy the brand. 

Moumita Das, author, is
research coordinator at PPAI.

Posted in advertising, Bags, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, small business, Trade Shows

Where do you want to say it?

So by now, you know I work in the promotional products industry and our clients look to us to find the most effective way to increase their brand’s loyalty with their current and prospective clients as well as help build their employees loyalty to their brand via providing them company branded products.

We like to ask our clients, if you had complete control of your brand where would you say it? I am lucky because most of the clients I’ve worked with have very colorful logos so why wouldn’t you want them on products that are used on a daily basis? I ask this because there is evidence that suggests a strong relationship between my client’s logo’s color and how it’s emotionally perceived.

So, whatever your logo’s feeling you’ll be able to say it bold or calm with the most advanced imprinting method the promotional products industry provides via your preferred promotional products consultant and be able to choose the right products. Doing this will insure a good return on your investment but most importantly increase your brand’s visibility and attract new clients and retain your current clients.

If you were to start out using promotional products to communicate your brand and support the other advertising mediums your company uses to market with; I’d recommend is placement on wearables. Why? Well, where a logo appears can determine whether it’s displayed daily or destined for the trash.

Like so many things, location, location, location is crucial in determining the likelihood of a logo getting a high degree of exposure.

Fact: Apparel/Wearables and bags account for more than 38% of all promotional product sales.

So, WHERE do you want to say it??

  • T-shirts, Caps, Or an Umbrella?
  • Coolers, Backpacks, Leather bags
  • Technology accessories – like laptop sleeves or tablet cover
Posted in Podcast, Sales, small business

Take Your Company from Zero to Hundred with Caryn Kopp!

CarynkoppCaryn Kopp is the Chief Door Opener at Kopp Consulting whose door opening service has helped thousands of business owners and salespeople secure initial meetings with high level decision makers in almost every major Fortune 500 company including P&G, Pfizer, Verizon, and CBS. Caryn, a nationally recognized speaker and sought after expert in Business Development, has been interviewed on the Wall Street Journal Morning Radio Show and published in India’s The Economic Times Newspaper. She is also the author of The Path to The Cash! which has become the go-to-book for getting in the door with prospects. Join Chef’s Mark Graham and Larry Cohen as they visit with Caryn on how to make those difficult doors swing wide open!

Listen to Podcast: