Posted in advertising, Branding, Entrepreneur, Marketing, Millenials, Promotional Products, small business

SXSW Explores Promotional Products

Source: PPAI Publications

Now in its 20th year, Austin, Texas-based South by Southwest (SXSW) has grown from a regional music festival to a 10-day conglomeration of festivals and conferences tackling film, music, advertising and marketing, interactive media and more. Currently in the middle of its March 10-17 run, the SXSW 2017’s Brands & Marketing track, part of SXSW Interactive, explores native advertising, brand storytelling and other topics relevant to promotional products industry practitioners.

SXSW offers attendees dozens of sessions to mix and match a program that suits their needs. Here are a sampling for promotional products professionals wanting to explore the cutting edge:

“Can I Order a Drink Via My T-shirt Yet?” explores digital connectivity and the data and information it can generate about consumers, how this trend will affect buying habits and routines, and what consumers will expect from the brands they engage with.

Automated assistants—software that can perform tasks or services based on user input, location awareness and online access—have the potential to completely change how consumers interact with brands, and the session “The Automated Assistant Revolution” looks at the latest developments in the technology and how its brands can apply it to their salesforce.

In “Bespoke, the New Mass Production. A Fender Hit,” panelists delve into the intersection of new production technology and consumers’ demand for individualized products, and how companies can implement large-scale manufacturing of customized products. Highlighted in the session is the story of guitar maker Fender, where customization has helped it grow its brand and profits.

Imagery can define a brand. The panelists participating in “Contemporary Curation: How Imagery Shapes a Brand” highlighted that a brand’s story, which creates a personal relationship between a business and its customers, is told in part through imagery, and how a brand’s visual identity can strengthen or confuse its story.

Posted in advertising, Branding, Entrepreneur, Events, Marketing, Promotional Products, Sales, Senses Sensory branding, small business

Compliment your Marketing Communications plan with 5 Senses

Did you know?

  • Promotional Products are the only form of advertising that your customer can see, touch, hear, taste and smell
  • Promotional Products are among the only forms of advertising that allow an audience to interact with your brand on a physical level and emotional level
  • Adding a promotional product to the media mix (print and television) increased brand interest (69 percent) and a good impression of the brand (84 percent).*
  • Integrating a promotional product with television and print also increased referral value by 52 percent and message credibility by 60 percent.*

Promotional Products are a Sensory Medium: Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste,see, hear, and touch.

adgi-senses-photo

Posted in Uncategorized

Does your company brand smell?

Well? Does it?

Have you taken the opportunity to explore the fun that comes when you discuss how you’re going to create an experience between your brand and your customer? Or what they’ll experience when they come running to your place of bricks and mortar or attend your exhibit or receive your product in the mail?

I highly recommend making your brand smell! There are many promotional products that smell and when you add your brand to that product you’ll be amazed at the experience your customer will feel!

Smell is the sense that creates the most powerful impression in your brain – so the next time your prospective customer enjoys the scent of fresh morning coffee rising out of his/her mug or using flavored lip balm or my favorite writing with a scented pen –  please make sure YOUR LOGO is on it!

flavored branded lip balm
flavored branded lip balm
Wake up your brand!
Wake up your brand!