Posted in Bags, Branding, Events, Promotional Products, Sales

Bag Your Brand!

5,772 impressions… Really?

Yes, Using bags as a Mobile Advertising Medium will receive 5,772 impressions. In the U.S. alone, bags continue to generate the most impressions of any branded product. This is because bags are used often in public places (offices, hotels, outdoors, airports, cafes, etc.) where they can be seen by many people. The decline of the disposable bag has left plenty of room in users’ lives for totes, backpacks and every other kind of reusable bag. Plus, bags are the impression-generating king of promos at over 5,700 impressions per bag.

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Posted in advertising, Branding, Entrepreneur, Marketing, Promotional Products, small business

Promotional Products: Strongest medium to invoke loyalty

Loyalty is particularly important for brands to create a large customer base who will make repeat purchases, whilst promoting the brand via positive word of mouth. Integrating branded and personalised promotional items into a company’s marketing mix is a very influential method that will invite new customers and reaffirm existing customer’s loyalty to a brand.

It is important for brands to build relationships with its new and existing customers. This builds a strong and trusted brand, which is an invaluable asset to a company.Promotional-Products-Statistics-Loyalty

*Study carried out by BPMA