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Building Brand’s on Valentine’s Day

Let’s Share the (Brand) Love!

In honor of Valentine’s Day and Brand Love Week, we wanted to share a bit about our passion for promos and why we do what we do. We are people who love promos and are inspired by the creativity in our industry!  Join us in sharing your stories this week using the hashtag #BrandLoveWeek.

Brand Love

What’s your favorite brand? Take a moment and really think about it before answering.

Did Apple or Disney come to mind?  Or maybe you went for the inspiring fan favorite Nike?  When you think about your favorite brands, do you ever wonder how they earned your business?  For many, the overall vibe and personality a brand exudes is just as important as the product or service they are selling.  For example, Apple makes electronics that are similar to Samsung and Sony, but it is their sleek designs and clever marketing that make them a fan favorite. (Ever see their epic 1984-esk commercial that inspired a generation to “think different”?)

Others choose a brand based on their mission statements and business choices.  For example, companies like TOMS and Warby Parker donate on your behalf to someone in need with every purchase, earning them the business of millions of devoted customers.

No matter the reason why you chose the brand that you did, one thing rings true.  There was a moment that solidified your loyalty… it’s what we at Boundless call a Brand Love moment, and it is the holy grail in Marketing.

So how can your brand connect with customers and create lasting Brand Love?  The good news is that you don’t need to shell out millions to an ad agency or create an epic Super Bowl commercial to win fans over.

When it comes to Brand Love, there is no other advertising medium that gets the job done as effectively as a branded product.  Think about it for a second, would you rather sit and watch an advertisement before your favorite music video on YouTube, or receive a free branded product that is useful and trendy?  It’s a no brainer.

Not only are branded products well-received, but they are also cost-effective and memorable.  On average promo products cost less than one cent per impression, and have an 85% brand recall rate with customers!  And to put a cherry on top of this promo sundae, a product like a tote or a sweatshirt with your logo on it essentially becomes a walking billboard for your brand.  So you’ve got a product that keeps earning impressions long after you gave it away, and a customer that is advocating for your brand simply by using or wearing the product.

inforgraphic

But, to truly create Brand Love with your customers you can’t just hand out pens at your booth and expect for the sparks to fly.  You need to be creative and thoughtful in your approach and give away branded merchandise this is the right mix of clever and useful and truly embodies the spirit of your brand.

Take the Sprouts swag box below as an example.  Sprouts is all about sustainability and organic produce, so we wanted their promotions to reflect these values.  The kit included a plantable pencil, a journal made completely from apples, and some playful custom socks with avocados.  The wood crate packaging completed the look and really made it a #BrandLove worthy giveaway. You should strive for campaigns like this that not only put your brand front and center, but also highlight your company values.

Sprouts box

So, how do you put the power of promotions to use, and what are some instances where they are effective?

Although they do make great giveaways, there are also tons of other ways you can use branded products to meet your marketing goals.  Internally think incentive programs, uniforms, corporate gifts, and new hire kits!  When you give your employees branded products it makes them feel like part of the team and turns them into brand ambassadors and advocates.  And considering that companies with engaged employees outperform those without by up to 202% (MSL Group), adding promotional products to your marketing mix is a no brainer.

Externally, promotional products are also a great way to stay top of mind with both existing and potential customers and can be used as event giveaways, mailers, and can even be included as a gift with purchase to drive sales.  Whether you are trying to generate leads, or retain current customers, branded products are going to be an effective and budget friendly touch point with fans of your brand.

I truly believe in Brand Love and the power of promotions and am inspired by the possibilities and creativity in our industry.  Every year on Brand Love Week we here at Boundless like to take a moment to celebrate the brands that inspire us and those moments that solidified the love.  Because we all have that old college sweatshirt we can’t bear to part with, or that durable branded grocery tote that somehow never breaks despite all the trips to the store we’ve taken. If your brand is lucky enough to make it onto a fave product, your customer is going to remember you for months and years to come.  So from us to you, Happy #BrandLoveWeek! And cheers to the creativity and brand love moments yet to come!

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Posted in advertising, Blogs, Branding, Entrepreneur, Events, Holiday, Marketing, Promotional Products, Sales, small business, Trade Shows, Uncategorized

Retail Best Sellers (You Didn’t Know You Could Brand!)

The best branded giveaways are ones that are useful and become integrated into your customer’s and employee’s routines.  Whether that be a travel product they can’t imagine going on a trip without, or a favorite fleece blanket they love to snuggle up with during their Netflix binges.  We all have our favorite go-to products we can’t live without. And the emotional connection people make with their favorite products creates an opportunity for your brand to turn customers into fans.

So how can you give branded products that will not only be kept but loved?  We’re here to help!

We turned to the retail sector and explored bestseller lists from retail giants like Amazon and Target.  Lo and behold, a ton of awesome and trendy products that your customers are searching for and buying are products that are available to brand.  With these retail trends in mind, we created an ideabook for you that takes the guesswork out of promotional products.  See some of our favorites from the best seller’s list below!

Tech & Travel

Tech and Travel

  1. iLuv Wireless Speaker with Amazon ALEXA | Play music, ask questions and more with this smart speaker!
  2. FUJIFILM Instax Mini 8 | Enable your audience to capture those life moments with this throwback camera.
  3. Magnetic Metal Phone Mount | For hands-free phone usage in the car.
  4. PocketCloud | A media hub to free up valuable space on your customer’s phone.

Home & Kitchen

home and kitchen

  1. Marble & Bamboo Coaster Set | Marble and bamboo combine for a trendy home piece your customers will want to show off.
  2. Cotton Zipper Pouch | Minimalism is trending, making this pouch a winner from the retail sector.
  3. Electronic Essential Oil Diffuser | Help your customers unwind with this top seller on Amazon.
  4. Cork Base Ceramic Mug | Trendy and useful, make your brand a part of your customer’s morning routine.

Games & Toys

  1. Hair Chalk | Fun colors and unicorn hair is trendy, but it doesn’t have to be permanent with this popular pick.
  2. Fidget Spinner | The breakout hit of 2017, this product will gain you some serious traction with your fans.
  3. Rubik’s Cube | This throwback game will give your customers a blast from the past.
  4. Fidget Cube | Keep idle hands busy with this fidget favorite.

Sports & Outdoors

  1. YETI Rambler | This infamous insulated tumbler offers the ultimate co-branding opportunity for your brand.
  2. IGLOO Cooler | For the outdoorsman or casual camper alike, soft-sided coolers are all the rage.
  3. Swiss Army Knife | This trusted multi-purpose tool is a fan favorite.
  4. Shaker Bottle | This mixer is perfect for your healthy and sporty customer and a favorite on holiday wish lists.

No matter your brand or budget, there is a perfect promotion to engage your customers and create Brand Love moments. Check out all of our picks here, or contact us to talk through your promotional strategy!

Posted in advertising, Blogs, Branding, Entrepreneur, Events, Family, Holiday, Keynote Speaker, Marketing, Podcast, Procurement, Promotional Products, small business, Trade Shows, Travel, Uncategorized

2018 Trending Travel Products

Business travel can be tough. Just ask anyone who’s lived out of a suitcase, stood in line for hours at a busy airport or eaten dinner alone after a day of never-ending client meetings.

If the recipients on your gift list spend a lot of time traveling, we’ve got some can’t-miss ideas that will make life a little easier. These are practical, stylish gifts that your audience would be thrilled to receive. And best of all, they make the road less traveled a little less bumpy.

Wireless Earbuds

Cords are so yesterday, so keep yourself tangle-free in busy airports and on long flights with wireless technologyWireless headphones, already gaining in popularity, quickly became the go-to choice when Apple released the iPhone 7 without a traditional 3.5mm headphone jack. If the biggest tech company in the world thinks that the future is wireless, we’re paying attention.

Our Pick: Micro True Wireless Earbuds and Powercase

earbuds

 

 

 

 

 

 

 

Packable Jackets

Lightweight jackets are a must when traveling to different climates. Space and comfort are at a premium when you’re on the road or trying to fit everything you need into your luggage.

Our Pick: Silverton Packable Insulated Jacket

folding jacket

 

 

 

 

 

 

 

RFID-Blocking Wallets

RFID is a BIG buzzword these days since the technology helps protect against identity theft. These items are typically made from a material that interferes with radio waves, making a credit card’s RFID chip difficult to read by someone trying to “skim” sensitive information from the card or passport.

Our Pick  Modena Slim RFID Passport Wallet

RDIF Wallet

 

 

 

 

 

 

 

Ultra-Comfort Knits

Stay versatile with Ultra Comfort Knits in washable wool blends. There’s only so much you can pack when you’re living out of a suitcase. Whether you’re dressing business, casual or somewhere in between, these are pieces you can pair with a polo and dress pants for work during the day, or throw them over a T-shirt and wear them with your favorite jeans at night.

Our Picks: Equinox Knit Blazer & Stratton Knit Quarter Zip

Knits

 

 

 

 

 

 

 

Space-Savers

Space-saving compression bags and packing cubes are great tools to help you travel light and stay organized. Packing efficiently means you won’t have to leave any essentials at home, and also makes unpacking a breeze.

Our Pick: Compression Stuffer Sack Set & BRIGHTtravels Packing Cubes

space savers

 

 

 

 

 

 

 

 

Ultimately, the goal is to choose a gift that people are going to notice – something that establishes or reinforces a brand and is useful for the recipient. You want to provide a giveaway that becomes an essential part of your customer’s lives, so why not give the gift of better business travel.

Authored by: PCNA